You can configure user permissions to streamline your marketing operations while maintaining security and control over your Marketing Cloud account. This enables more efficient team collaboration by allowing you to delegate specific responsibilities to team members without compromising account security, helping optimize your workflow efficiency, and ensuring the right people have access to the tools they need to execute successful email campaigns.
When properly configured, user management helps reduce manual oversight while maintaining accountability across your marketing operations. This approach scales personalized access control as your team grows, ensuring both productivity and security standards are maintained throughout your email marketing programs.
Maropost has a dedicated section where you can add users and manage their permissions. Both admins and users (who are given full access by the admin) can grant/revoke different levels of access to the various Marketing Cloud features to other users.
Although a Marketing Cloud account consists of only one admin account, a user can perform similar roles to those of an admin, allowing numerous users to manage the account.
Note: Since we are introducing a Unified Platform (Marketing + Service Cloud) to our Maropost accounts, existing and new users who have purchased both Marketing and Service Cloud from us can manage their user privileges from the Users & Permissions module itself.